Exceptionally Engaging Experiences.™
Impel’s Digital Engagement Platform turns shoppers into buyers – and loyal customers – by delivering more engaging experiences for vehicle retailers of every type and size.





























Why digital engagement matters.
In today’s hyper-competitive retailing environment, the battle for shopper attention has never been greater. With myriad alternatives just a click away, the buyer journey has become increasingly complex. That means delivering consistent and engaging experiences at every touchpoint is now critical to keeping the attention of prospective buyers. And with more and more consumers making purchase decisions without ever seeing a vehicle in person, Digital Engagement has become a key driver of retailer success. Industry leaders are reimagining their entire omnichannel retail experience. What are you waiting for?
The Impel Platform
AI-Powered Engagement across
the entire Customer Lifecycle.

Digital applications for every area of your business.
Introducing Chat AI.
It’s not a chat – it’s a conversational experience.
Chat AI is a fully automated communication platform specifically designed to turn automotive shoppers into buyers. Powered by generative AI, Large Language Models, and our proprietary Automotive Optimization Layer, Chat AI engages consumers with personalized VIN-specific conversations and interactive content designed to drive dealer business outcomes. This is what next-generation chat looks like.
AI-enabled automation increases customer engagement, staff productivity,
and significant unit sales at Central Maine Motors Auto Group
Deliver better customer experiences at every turn.
From the digital showroom to the physical showroom – and beyond – Impel helps shoppers fall in love with their next vehicle. Powered by first-party shopper behavioral data and advanced AI technology, it’s the digital engagement platform for next-generation vehicle retailing and it’s available today.

Transform static websites into immersive experiences.
Put shoppers in the driver’s seat – literally. With Impel’s advanced digital merchandising applications, you’ll be able to deliver an interactive digital showroom experience that keeps shoppers on your site longer. Help them fall in love by showcasing your vehicle’s most valuable features. Because an engaged shopper is your best shopper.
Engage in personalized conversations, every hour of every day.
Turn your 9-to-5 into 24/7. Impel’s AI-powered communication applications do more than supplement your sales and service staff during off-hours. Our advanced conversational AI products engage customers with personalized dialogue, VIN-specific responses and consistent follow-up designed to move shoppers seamlessly through the buying journey – and beyond. Turning shoppers into buyers and customers into lifelong loyalists.

Harness the power of first-party shopper data.
Do you really understand the unique needs and preferences of each shopper? Impel’s closed-loop engagement platform enables retailers to generate valuable shopper behavioral data that powers personalized sales outreach, intelligent follow-up and more engaging experiences at every touchpoint. That is how our auto dealer software solutions create a true competitive advantage for your business.
Powering vehicle retailers of all types and sizes.
Our automotive software solutions are trusted by thousands of businesses and millions of happy customers.






















Unmatched scale and impact.
For nearly a decade, we’ve been delivering exceptional experiences and better business results for auto retailers around the world. It’s a history of excellence you can count on.
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Ready to give us a Spin?
There’s never been a better time to upgrade your omnichannel retail experience. Schedule a demo today to learn what advanced digital engagement technology can do for you.