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Impel Blog

Immersive Digital Merchandising Coming to Independent Auctions

Immersive digital merchandising is coming to auctions! Impel (formerly SpinCar) proudly announces a partnership with Auction Edge, the premier technology provider for independent auctions. Auction Edge clients can now use Impel’s technology to provide 360º interactive images of vehicles on Auction Edge Platforms.

Why it matters:
Impel’s advanced digital merchandising platform puts car shoppers right in the driver’s seat, with an immersive experience which showcases every vehicle’s most valuable features and a 360° view outside and inside – without ever having to leave the VDP. Now, this feature is available to dealers buying their vehicles wholesale through Auction Edge Platforms. Dealers can experience auctioned vehicles in a revolutionary way, bringing full transparency and a whole new level of engagement to the online process. ••• Read the full press release.