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Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers | Details

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Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers | Details

Company

About Impel

We’re driving the auto industry forward.

Impel offers auto dealers, wholesalers, OEMs, and marketplaces the industry’s most advanced AI-powered customer lifecycle management platform. Our omnichannel solution leverages proprietary customer data and AI technology to deliver highly personalized interactions at every touchpoint. We’re transforming the customer journey for buyers and sellers alike with a unified and seamless experience that increases customer lifetime value and delivers better business results.

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Our Values

Relationships

We are dedicated to transparency, open communication and building trust that lasts beyond a transaction.

Grit

We approach every activity and opportunity with tenacity and tireless execution.

Results

We achieve success for our partners and take personal accountability for everything we do.

Energy

We never settle; we constantly seek out new ideas with ambition and enthusiasm.

Passion

We share an entrepreneurial spirit that inspires us to take initiative and be the best we can for ourselves and our teammates.

Inventiveness

We lead with curiosity, which drives us towards continuous learning and innovation.

Customer

We prioritize building strong, lasting partnerships with our external and internal customers, fostering loyalty and mutual respect.

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Our Vision

Our vision is to revolutionize automotive retail with an AI Operating System that unifies dealership operations, powering every interaction between dealers and consumers. From the moment a customer begins researching their next vehicle to sales, service, and eventual repurchases, Impel AI empowers dealerships to deliver seamless experiences that enhance conversion and retention at every step. With Impel AI, vehicle owners have a concierge service that helps them find and care for the perfect car, and automotive retailers have the capability to perfect and personalize every moment across the customer journey.

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Our History

Impel has grown to become the automotive industry’s most advanced AI-powered customer lifecycle management platform, leveraged by thousands of vehicle retailers and OEMs of every type and size around the world. One of the keys to success was the company’s early adoption of generative conversational AI. Hear from President and Chief Strategy Officer, Michael Quigley, about Impel’s journey from a digital merchandising upstart to the industry standard for automotive AI.

Meet Our Storm Chasers

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Our peer-nominated Storm Chaser Award recognizes those employees who have gone above and beyond – selflessly helping others and contributing in ways that go well beyond their day-to-day roles. These are the true heroes of our Impel.

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Kurt.
Kurt Zikaras
Lead Software Engineer
Nino K.
Luke McQueeney
Sr Technical Support Specialist
Nino K.
Elene Kiknadze
Product Owner, AI Conv Design
Glenn.
Meeghan Mussington
Manager of Payroll & Benefits
Mike Case.
Mike Case
Director, IT
Mike Case.
Heather Tarby
Man. Billing, Credit, & Collections
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Carly.
Matt Kristo
Director of Analytics Services
Britt DeJohn.
Sopho Khokhonishvili
Manual Tester - Sales AI
Rachel Wisely Slate
HR Business Partner
Glenn.
Jonathan Marozick
Lead Software Engineer
Joey.
Tako Jincharadze
Lead Software Engineer

Our Heart of the Company

Two years ago we created an award to recognize the very best of what we stand for as a company. Our Heart of the Company is awarded annually to the one person who exemplifies Impel’s values in how they act each and every day. It is the highest honor granted to an employee in recognition for demonstrating our core values in everything they do. We couldn’t be more proud of our award winners – they inspire us to be better teammates and better people.

Britt DeJohn with her Heart of the Company award.

Britt DeJohn

Heart of the Company 2021

Carlyn Harris with her Heart of the Company award.

Carlyn Harris

Heart of the Company 2022

Bruce O’Brien

Heart of the Company 2023

Mariam Matiashvili

Heart of the Company 2024

Our offices around the world

New York City skyline.

New York City Office

568 Broadway
New York, NY 10012

646-692-3535 View in Maps
Syracuse skyline.

Syracuse Office

344 S. Warren St.
Syracuse, NY 13202

844-384-6735 View in Maps

Minneapolis Office

650 3rd Ave S.
Minneapolis, MN 55402

612-236-1500 View in Maps
Toronto skyline.

Toronto Office

1655 Dupont St. Suite #101
Toronto, ON M6P 3T1

647-309-8800 View in Maps
Tbilisi skyline.

Tbilisi Office

14 Merab Kostava St, 0108
Tbilisi, Georgia

+995-598-700701 View in Maps
London skyline.

London Office

The Terrace, 5th Floor
76 Waldour Street
London, UK W1F0UF

+44 752-704-6385 View in Maps

Australia Office

1/250 Bay St
Brighton, Victoria 3186

049-888-0342 View in Maps

Join the Impel Team