Impel Expands Digital Engagement Platform with Chat AI | *Read More*


About Impel

We’re driving the auto industry forward.

Impel offers auto dealers, wholesalers, OEMs, and marketplaces the industry’s most advanced digital engagement platform. Our end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. We’re moving the auto shopping experience forward by delivering better customer experiences for better business results.


Our Values


We are dedicated to transparency, open communication and building trust that lasts beyond a transaction.


We approach every activity and opportunity with tenacity and tireless execution.


We achieve success for our partners and take personal accountability for everything we do.


We never settle; we constantly seek out new ideas with ambition and enthusiasm.


We lead with curiosity, which drives us towards continuous learning and innovation.


We share an entrepreneurial spirit that inspires us to go above and beyond in everything that we do.

Employee Spotlight

From scuba divers to chocolatiers, opera singers to racecar drivers, we’ve got some amazing team members in our ranks. Impel’s employee spotlight gives you an authentic, behind-the-scenes look at the people that drive us forward every day.


Billy Clifford

Energy. I’ve long been a believer that the energy you put out into the world is exactly the energy you receive back.

Carlyn Harris

Results. For the end of the day, for me anyway, it’s really about results. I take my work personally, I care about making a difference and leaving things better than how I found them.

Zach Holt

Passion. My passion supports all my other personal and company values. With the passion to lead, create, improve and own our brand; inventiveness, relationships, grit, results and energy all follow.

Ash Sylvestre

I am a strong believer in perseverance, so I’d say I’m most aligned with Grit at Impel. When it comes to a passion or a skill that you want to learn, no matter how hard it may be or how long it takes, you can always accomplish your task so long as you don’t give up.


Sopho Khokhonishvili

Out of all the Impel core values, Inventiveness is the closest and most prominent feature of my life. I would say being curious is one of the primary motivators that keeps propelling me forward!

Helena McCutcheon

Grit is one that resonates [with me]. I tend to see everything as an opportunity. Even if it takes time and a whole lot of effort, there is some lesson to be learned. Grit = Determination and I am a very determined person.

Casey Sheehan

Relationships. Building and fostering relationships is the most important thing in the world. It’s why I love sales so much! I have the opportunity to create new relationships every day.

Jess O'Laughlin

The core values that resonate with me are: Relationship, Energy and Results. I thrive in fast-paced environments and once I’m in the zone, I’ll stay there until I finish the job.


Nachiket Patel

Grit and Curiosity. I’m very curious by nature. I always want to get to the root of anything. To that end, I’m very persistent in understanding the causes of things, no matter how long it takes.

Natia Khvichia

Passion – I’m passionate about my job. I find meaning and purpose in my work. [And] Energy – It might be surprising, but I never feel tired after work. My team is always there to boost my energy throughout the day.

Pejmon Kayvon

If I had to choose only one core value, I would have to pick Passion because it is at the heart of success.

Caitlin Milton

Relationships. Growing up in a small Mom and Pop shop taught me the importance of building relationships and rapport with those around you in order to be successful.


Beka Nadirashvili

The most important value for me is results, and subsequently, personal accountability. As a client support specialist, I aim for the best feedback from the dealerships, which represents the result of our efforts.

Sajid Inamdar

Impel core values that resonate with me the most are results, inventiveness and passion. They resonate with me the most because they align very closely with my personal values

Farwa Iftikhar.

Farwa Iftikhar

I relate strongly to Impel's value of inventiveness as it drives learning and motivates one to push their limits to grow. I am a learner who has an inherent need to observe and learn new things.

Ben Cooper.

Ben Cooper

One of the core reasons I joined Impel is because it had a very clearly stated mission set alongside values which define our operating practices and our business culture.

Alexis Cardona.

Alexis Cardona

If I have to choose, I'd probably say Relationships and Results. I thrive on collaboration and transparency and I need to feel like where I work and the folks I work with are a part of my family given how much time we spend together.

Thiel Valdes.

Thiel Valdes

I love all of our core values because they really resonate with me and the entire company. If I were to choose one, I think Grit would be the one that resonates with me the most.

Ryan Tambroni.

Ryan Tambroni

Inventiveness resonates with me the most. There is never-ending information in the tech world and being in a role that allows me to dive deeply into the technical side of things is something I am very passionate about.

Meeghan Mussington

Inventiveness. I have always had a strong desire to find out how processes are managed, learn about new laws that were put in place, and how programs work.


Kurt Zikaras

If I had to pick just one it would be Relationships. Getting to know new people and collaborating with other teams throughout Impel is one of my favorite things to do.


Abhishek Pillai

I’ve had a virtuous circle of inventiveness -> grit -> results -> inventiveness powering me through my time here at Impel. I find great pleasure in asking questions and creative problem solving.

Andy Perrin.

Andy Perrin

Definitely inventiveness. From a product perspective, it’s important to have an inquisitive mindset to ask good questions and make sure we are building the right tools for our customers.


Louis Guerra

You need to leverage your own inventiveness to drive you forward to solutions. That drive to solve those mysteries and learn something new each time is something we programmers really depend on.


Mariam Matiashvili

If I had to choose one of them, I would highlight inventiveness. This is what we all share as a part of the Impel family; it helps us to find innovative solutions that change the automotive industry.

Sara Casullo.

Sara Clark

If I had to choose just one value, it would be relationships. I’ve always been a people person and I’m very lucky that this role allows me to meet new people everyday.

Zach Holt

Passion. My passion supports all my other personal and company values. With the passion to lead, create, improve and own our brand; inventiveness, relationships, grit, results and energy all follow.

Ash Sylvestre

I am a strong believer in perseverance, so I’d say I’m most aligned with Grit at Impel. When it comes to a passion or a skill that you want to learn, no matter how hard it may be or how long it takes, you can always accomplish your task so long as you don’t give up.

Meet Our Storm Chasers

Our employees live for the excitement of tackling new challenges in a fast-paced, rapidly-growing company. They’re constantly refining processes and developing innovative solutions to help our customers succeed in an ever-changing world. They love trying new things and they thrive on the excitement that comes from our collective success.

Our peer-nominated Storm Chaser Award recognizes those employees who have gone above and beyond – selflessly helping others and contributing in ways that go well beyond their day-to-day roles. These are the true heroes of our Impel.

Ana Kolkhidashvili

R&D Initiatives Lead

Tim Wavercak

Customer Success Manager

Billy Clifford

Customer Success Associate

Helena McCutcheon

Customer Success Manager

Josh Newfield

Customer Success Manager – Enterprise

Natia Khvichia

Human Resources/Ops Administrator


Carly DiCocco

Event Marketing Manager

Alex Nowak

Sales Development Representative

Kyle Greer

Director, SMB Sales

Luka Esakia

Junior Software Engineer

Mariam Jangulashvili

Senior Quality Assurance Agent

Nick Bossi

Regional Sales Manager

Beka Nadirashvili

Custom Support Manager

Britt DeJohn.

Britt DeJohn

Sr. Director, Product Operations

Jeff Kois

Lead Software Engineer

Todd Storey

Implementation Specialist


Glenn Tortora

Senior Implemenation Specialist


Joey DiBello

Data Analytics Specialist

Jon Clark.

Jon Clark

Enterprise Sales Manager


Kerry Boyle

Product QA Specialist


Kurt Zikaras

Lead Software Engineer


Kyle August

Associate Product Manager


Meeghan Mussington

Payroll and Benefit Specialist

Mike Case.

Mike Case

IT Manager

Nino K.

Nino Kezherashvili

Onboarding Manager


Johnathan Spence

Account Receivables Specialist


Ray Gill

Executive Sales Manager

Thiel Valdes.

Thiel Valdes

Regional Sales Manager

Our Heart of the Company

Two years ago we created an award to recognize the very best of what we stand for as a company. Our Heart of the Company is awarded annually to the one person who exemplifies Impel’s values in how they act each and every day. It is the highest honor granted to an employee in recognition for demonstrating our core values in everything they do. We couldn’t be more proud of our award winners – they inspire us to be better teammates and better people.

Britt DeJohn with her Heart of the Company award.

Britt DeJohn

Heart of the Company 2021

Carlyn Harris with her Heart of the Company award.

Carlyn Harris

Heart of the Company 2022

Bruce O’Brien

Heart of the Company 2023

Our offices around the world

Syracuse skyline.

Syracuse Office

344 S. Warren St. Suite 200
Syracuse, NY 13202

+1 844-384-6735 View in Maps
Toronto skyline.

Toronto Office

1655 Dupont St. Suite #101
Toronto, ON M6P 3T1

647-309-8800 View in Maps
Tbilisi skyline.

Tbilisi Office

Terminal Roses Garden
Tbilisi, Georgia

+995-598-700701 View in Maps
London skyline.

London Office

The Terrace, 5th Floor
76 Waldour Street
London, UK W1F0UF

+44 752-704-6385 View in Maps

Join the Impel Team