In today’s visually-driven world, stunning photography is critical to engaging audiences, especially in the automotive sales industry. Dealerships thrive or die on the quality of their online images. Photos are usually the first thing a customer looks at when starting their buying process. A poor-quality image that doesn’t impress the shopper can instantly turn them off from buying a car that might have been the perfect fit.
You’ve probably faced many hurdles to high-quality images. It’s difficult to create affordable, professional-looking car backgrounds that meet OEM standards and differentiate your inventory. Fortunately, Impel’s automated background removal technology makes it easy for dealerships to create top-notch vehicle images. Not only will it impress your customers, but it will improve the consistency and professionalism of your car photos.
The Problem with Car Photos
The background can make or break a car photo. To make the car the center of attention, one must minimize background distractions and clutter. Even professional photographers can struggle with this in the confines of a dealership lot. As a reputable car retailer, you also want photo backgrounds to be consistent across all of your vehicle images.
Additionally, many car brands have Original Equipment Manufacturer (OEM) requirements for dealerships using images of their brand, but your images need to look like real cars that were taken on a real lot, with the VIN-specific imagery. All of these nuances on top of photography logistics, quality, and uploading speed, make taking satisfactory images quite difficult.
Solution: Impel’s Car Background Removal and Editing
Impel’s fully automated Background Removal technology can easily help you fix all of these problems. The automation makes it easy for any employee to use at any time. No photoshop or professional editing skills are required! You can choose from a variety of background editing options:
- insert your own dealership’s background
- full white background
- studio background options
- horizon line background
- vehicle with or without shadow
Once you choose or upload a background, the program will automatically remove and replace car backgrounds, requiring no further effort on your part.
A distinctive feature of our automated technology is that every tool you would need to edit your photos is in one place inside the program. There’s no need for separate apps or workflows. And, our technology integrates with online marketplaces and listing sites. So your inventory images will be consistent even if users are on a third-party site.
Powered by adaptive computer vision AI, Impel’s turnkey technology will enable you and your dealership to showcase your inventory with clean, consistent, professional-looking images.
Bring Your Sales and Your Team to the Next Level
Impel’s automated Background Removal solution is the revolutionary technology you need to eliminate all your background challenges. Schedule a demo with us today to see for yourself how easy it is to use and create the most eye-catching inventory images.