Nate Wiener, digital marketing manager at Lexus of Lehigh Valley in Allentown, PA sat down with Impel (formerly SpinCar) to discuss how partnering with Impel has impacted his dealership. As a recent adopter of Impel, Nate walks us through the benefits of Impel, shares insights into the implementation process and most importantly, how he got the easy and fast vehicle merchandising solution his dealership needed.
“A stock image is not going to do it for a used car,” says Nate.
Customers want to see the unique car they are considering buying; there is only one like it. The 360-view has been huge for the website engagement for Lexus of Lehigh Valley and Nate because the customers can finally see the details of a car, especially with the 360-degree interior spin. The hot-spots also allow him to target what features of the car are most interesting to his customers. Highlighting leather seats, navigation systems, and the engine are just a few ways customers can become familiar with the car before they even set foot on the lot. They can come to the dealership with the features of the car they want in mind; that can really stand out to a car buyer, being able to see all of the features before seeing the physical car on lot.
By using Impel, Nate explains how he’s had amazing time savings. Before Impel, Nate would need to capture on average 33 single-upload photos per car. Now, using Impel Nate can take on average 23 photos and now can include a 360-degree spin. Most importantly, Lexus of Lehigh Valley is now able to get the car online after detailing the very same day. This is saving time taking the photographs while making sure to not waste any valuable time from getting the car on the lot.
Nate says that Impel is the low-cost, high-quality dealership vehicle merchandising solution they needed to get vehicles photographed and online with the 360-degree view that consumers want. Hear more from Nate in his video review of Impel (formerly SpinCar): https://www.youtube.com/watch?v=0iYp2eRiCK0