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Impel Blog

Experiential Retargeting is Here. Digital Advertising Reimagined.

Impel (formerly SpinCar) Launches Auto Industry’s First Experiential Retargeting Product
Digital Dealer 27 Conference

It’s been years in the making, and we couldn’t be more excited to launch an auto-industry first: experiential retargeting ads that allow shoppers to explore every aspect of a vehicle from within an ad unit. Impel’s newest technology embeds 360(0) WalkArounds and feature highlights within VIN-specific ads that are served on the world’s largest websites. With Experiential Retargeting, dealers can deliver personalized, interactive VDP experiences to high-intent shoppers after they leave the dealer’s website. We are thrilled to be showcasing this technology at Digital Dealer 27, booth #621, from August 19-21

Impel, the global leader in digital automotive merchandising software, launched today the auto industry’s first Experiential Retargeting™ ad product at the Digital Dealer 27 Conference & Expo in Las Vegas. The Company’s newest offering leverages Impel’s 360° WalkAround® and Feature Tour® technology to deliver personalized VDP experiences directly to in-market shoppers, even after they leave a dealer’s website.  ••• Read the full press release.