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F&I Advantage

A better way to merchandise vehicle protection and insurance products.

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Educate buyers before they ever arrive at your dealership.

F&I products are critical to dealer profitability, but the sales process often leaves car buyers confused and dissatisfied. That’s why we created F&I Advantage – a simple but effective approach to educating consumers BEFORE they ever arrive at your dealership.

See for yourself how F&I Advantage showcases valuable protection products directly on your VDP.

Graph of consumer awareness of F&I products.

Consumers simply don’t know about the F&I products offered by your dealership.

Traditional post-sale F&I merchandising approaches require consumers to buy products they know little about. In fact, 63% of car shoppers would be more likely to buy F&I products if they could learn about them before finalizing their vehicle purchase (Cox Automotive). F&I Advantage changes all that by educating shoppers on available warranty and protection options much earlier in the purchase cycle – and that drives results.

F I transformation example.

Transforming the way F&I products are sold.

  • Showcase value-added warranty and protection plans directly on your website VDPs
  • Introduce margin-enhancing F&I products before shoppers arrive at your showroom
  • Educate consumers on the need for supplemental insurance earlier in the process
  • Deliver personalized product recommendations based on individual shopper needs
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89% of shoppers would be more interested in meeting with an F&I manager after learning about available products on a dealer’s website.

Source: Impel Survey

Personalized product recommendations based on individual shopper needs.

With Impel’s interactive needs assessment, shoppers learn about protection plans most suited to their lifestyle and driving habits. It’s a fun and engaging way to generate awareness and build consumer trust. And by delivering specific product recommendations directly to your sales agents, they’ll be able to engage in more personalized conversations with prospective buyers.

A complete F&I merchandising solution for your business office.

Tailored to the products offered by your dealership

Configure your F&I merchandising based on what your dealership offers, selecting from available content across all major categories of F&I.

Customized to every vehicle in your inventory

Product offerings can be tailored based on inventory type, make, and mileage; automatically populating for your entire inventory of new, used, and CPO vehicles.

Plug and play – live on your website in 48 hours

With no process change required, available F&I products can be automatically added to every VDP on your website in less than 2 days.

Why Dealers Choose Impel

“We’ve made no changes to our F&I process other than implementing Impel and saw a record-breaking attachment rate. We have also historically struggled to transition from sales reps to the F&I manager, so we’re going to have our customers take the Needs Assessment quiz with the sales reps before heading into the F&I office, creating a much better consumer experience!”

F&I Merchandising that builds shopper trust.

Generate consumer demand and increase attachment rates for protection products by educating shoppers earlier in the buying cycle. Request a demo today to learn what Impel can do for you.