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Impel Blog

Impel (formerly SpinCar) Selected by Fiat Chrysler Automobiles of America

Big news in automotive marketing! We’re thrilled to announce that after a rigorous evaluation, Fiat Chrysler Automobiles (FCA) has selected Impel to power the digital merchandising efforts of their 2,600 Chrysler, Dodge, Jeep, Ram, FIAT, Maserati and Alfa Romeo dealers in the U.S. These dealers will now be able to take advantage of Impel’s full suite of products to deliver a more engaging experience for online shoppers. For more information regarding FCA’s Digital Certified Programs, visit the FCA Digital portal.

Achieving Certified Partner status from FCA is an exciting endorsement of Impel’s technology and the impact it has for participating dealers. Our digital merchandising platform enables dealers to deliver more personalized and immersive online shopping experiences. By adding interactive vehicle walkarounds, feature walkthroughs and narrated videos to their vehicle detail pages (VDPs), dealers are able to recreate the in-person dealership experience for online car shoppers. These personalized online experiences generate greater levels of engagement and confidence for shoppers browsing new, CPO or used vehicle inventory on a dealer’s website.

Our CEO Devin Daly said it best; “We are excited to partner with FCA to bring Impel’s advanced digital merchandising capabilities to even more dealers across the nation. This OEM certification further validates the leadership position that we have established and the technical innovation that we are bringing to the auto industry.”