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Impel Blog

Impel Acquires

Impel is thrilled to announce the acquisition of CarLabs, a US-based provider of conversational AI products for the automotive industry. CarLabs digital assistants are used by leading automotive OEMs and dealers to drive greater engagement across the customer lifecycle. Building on the company’s May 2021 acquisition of Pulsar AI, CarLabs’ technology brings additional product capabilities, AI services, and resources to Impel, helping accelerate innovation across our digital engagement platform.

CarLabs technology is powered by machine learning and advanced statistical models based on more than five years of serving international OEMs and enterprise dealer groups. 

Service revenue and customer loyalty are more critical than ever to dealer success. Shortages in the workforce and supply chain disruptions have led to more dealerships implementing automation and AI capabilities to source revenue while improving efficiency. With Impel’s advanced AI, dealerships can automatically mine customer data for found revenue opportunities and engage customers with highly relevant service messages and reminders at specific moments of the ownership lifecycle. These personalized customer touchpoints are critical to exceptional end-to-end omnichannel experiences and lead to greater service customer lifetime value.

This acquisition will create the industry’s most complete automated service drive communications solution. For more information, read the press release.