of leads reengaged with long-term follow-up
Customer Success Story
Impel’s Sales AI Turns Unresponsive Leads into Found Revenue
Resource-constrained sales teams aren’t able to follow up with dormant and unresponsive leads
Impel’s Sales AI persistently follows up with every lead, unlocking additional appointments and revenue
Lean Staffing and Manual Follow-Up Create Lost Opportunities in a Tight Market
Concerned about an uncertain economic environment and fluctuating demand, the team at Audi Denver needed to control costs while improving productivity, and that meant doing more with an already-lean staff. Attempting to respond to every inquiry, follow up with each lead, send and answer emails, handle routine questions, set up appointments, and track every channel (while delivering a great experience for every shopper) was straining team resources – and impeding their ability to prioritize ready-to-buy customers. Increasingly, the team had to make judgment calls about which opportunities to chase and which leads to drop. Staff members were forced to abandon leads that had been sitting in the CRM for some time, including shoppers who took longer to respond or had gone dark.
The result? Lead follow-up dwindled to just a few days – yet those are precisely the opportunities that become a key source of business when the market begins to cool.
With Sales AI, Cold Leads Become Hot Opportunities
Audi Denver brought on an always-on team member: Impel’s Sales AI, nicknamed Jessica. Jessica consistently follows up with every lead for up to 51 days, using a variety of content approaches to optimize engagement and conversion. After activating Sales AI, the team saw a remarkable 21% of leads re-engage during long-term follow-up. Overall lead engagement increased to 54% – and a massive 41% of all engaged leads originated from after-hours inquiries.
Jessica frees up sales team capacity by automatically responding to every incoming online lead 24/7 via email and texting, engaging online shoppers with personalized conversations, answering VIN-specific questions, coordinating phone calls, and scheduling showroom appointments.
Overall lead engagement increased to 54% – and a massive 41% of all engaged leads originated from after-hour inquiries
Sales AI Drives Measurable Business Results
increase in showroom appointment set rate
return on investment for Sales AI
sales influenced by Sales AI over 6 month
About Audi Denver
Central-Colorado-based Audi Denver, a McDonald Family Dealership, puts their local community at the heart of all they do. Their main goal is to help customers get into the Audi best suited for their everyday lives. Audi Denver offers new, used, and certified pre-owned vehicles, financing, service, and genuine Audi parts.
Littleton, CO | audidenver.com
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