The American Business Awards has just announced the winners of the 2022 Stevie Awards and for the third straight year, Impel has been honored with a Stevie! This year’s award is for Achievement in Product Innovation for Sales AI.
Sales AI enables dealers to automate lead engagement by contacting, engaging, qualifying and following up with any incoming dealership lead 24/7/365. Using natural-language, automated 2-way conversations, Sales AI engages shoppers authentically in real-time. Sales AI also integrates with a dealer’s existing CRM and IMS systems to answer every specific question that customers ask in a lead submission. It even follows up with them until they are engaged or have set an appointment, scheduling appointments autonomously and delivering calendar invites to maximize show rates.
When it comes to innovation, Sales AI has several other features that set it apart from other AI conversation tools. Most importantly, no other existing platform can answer VIN-specific questions, or integrate with a dealership’s CRM to attach all actions to a lead’s customer record. This means shoppers will get extremely specific answers to their questions, not generic responses. And with this information logged on the lead record, each team member who interacts with the shopper will know exactly what they are looking for and what types of questions they will have. By providing timely and personalized follow-up, Sales AI improves appointment set rate and ultimately, dealership sales numbers.
We’re thrilled to be recognized again by the American Business Awards and look forward to bringing more innovations to automotive in the near future.