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Impel Blog

Impel (formerly SpinCar) Selected by Jaguar Land Rover (JLR) to Provide Digital Merchandising Capabilities to All US Retailers

We’re excited to share the news of our latest national partnership! Jaguar Land Rover (JLR) has designated Impel as the first digital merchandising provider for the JLR Certified Program. Now, JLR retailers across the US will be able to bring their virtual showroom to life online by taking advantage of Impel’s full suite of industry-leading products.

This unique certification further acknowledges the impact of Impel’s advanced digital technology on dealership business results. Impel’s digital merchandising platform increases online personalization and engagement, immersing prospective shoppers in a feature-rich, interactive experience that puts them right in the driver’s seat. By showcasing each vehicle’s unique features based on shopper preferences, retailers can enhance the value of each vehicle and move the conversation beyond price. Prospective buyers never have to leave the VDP to see everything a vehicle has to offer.

The automotive industry is undergoing a massive shift in the way consumers shop for vehicles, and our partnership with JLR will enable more dealers to provide the experience consumers have come to expect. “Now more than ever, the online showroom is critical to their success and auto dealers can no longer rely on static vehicle images and outdated VDPs,” said Impel CEO, Devin Daly. ••• Read the full press release.