Impel (formerly SpinCar®) Named Exclusive Provider, Integrates Display System into Canada’s Largest Classifieds Site, eBay’s Kijiji
NEW YORK, NY, November 2, 2017 –Impel®, the global leader in automotive merchandising tools, announced today that it has integrated its display system into Kijiji, the leading online classifieds site in Canada. Impel’s comprehensive vehicle merchandising platform, which includes 360 WalkArounds and Lead Intelligence Reporting, is now fully integrated into the site as part of an exclusive partnership.
Impel’s state-of-the-art merchandising solution leverages proprietary technology to build trust with consumers shopping on a dealer, OEM or third-party website. The platform automatically converts vehicle photographs into highly-interactive, virtual reality enabled 360° displays with tagged, touchable hotspots. These customizable hotspots can be used to indicate features or faults of a vehicle and gain unprecedented insights about consumer behavior. The 360 degree interior and exterior views can easily be published on any website in under ten minutes and customers can even dive inside the vehicle if they have a virtual reality headset (Gear VR, Google Cardboard or other).
“Partnering with Kijiji is very exciting for our team as their presence and foothold in the Canadian autos marketplace will be a huge asset moving forward,” said Devin Daly, Impel Co-Founder and CEO. “Now, our dealer’s super-engaging 360 WalkArounds work not only on their home website, but also in syndication on Kijiji with the same level of engagement. We also provide the dealerships with our industry-leading intelligence reporting. Dealers and OEMs can view the exact features consumers interact with and track consumer behavior on both the home website and Kijiji for an incredibly comprehensive view.”
Impel’s 360-degree Walkaround VDPs on average produce 42 percent more leads for dealers and OEMs, while increasing consumer engagement by 56 percent. The seamless interior and exterior spin gives customers the transparency they desire during the car buying process. In addition, Impel’s Lead Intelligence Reporting includes a set of proprietary reports that help dealerships understand the drivers of their business like never before. By monitoring engagement with hotspot features, Impel helps dealers understand consumer behavior which then drives more efficient, customized sales and marketing strategies.
Commenting on the partnership, Leanne Kripp, Head of Autos at Kijiji stated, “Impel is years ahead of other providers in terms of functionality, ease of use, and user experience. We are thrilled to partner with a like-minded market leader.”
Kijiji, the #1 online classifieds site in Canada, is part of the fast-growing eBay Classifieds Group. Reaching over half of the monthly online population of Canada, it is one of the leading digital advertising properties across various market sectors, including autos, retail, and real estate. Kijiji is also one of the leading display platforms in Canada. For more information on Kijiji for Business, please visit www.kijijiforbusiness.ca.
About eBay Classifieds Group
eBay Classifieds Group is an innovative leader in online classifieds, with 12 brands in over 20 countries and more than 1,000 cities around the world. For more information on Kijiji for Business and the eBay Classifieds Group, please visit www.kijijiforbusiness.ca
Impel offers automotive dealers, OEMs and online marketplaces the industry’s most advanced platform for digital automotive merchandising. The company’s 360° WalkAround® technology builds trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. Impel’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable dealers to deliver hyperpersonalized interactions across the entire car shopping journey. To date, more than 190 million virtual WalkArounds have been experienced by car shoppers across 15 countries. To learn more about Impel, visit Impel.io.