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Merchandising

Supercharge your digital storefront.

Propel shoppers from the digital screen to the physical showroom with interactivity that engages and delights.

Merchandising solutions

Deliver a digital experience that leaves a lasting impression.

It’s time to bring your showroom experience to their living room. Transform static VDPs into captivating experiences that engage, educate and influence prospective buyers. Anytime, anywhere they desire.

Traditional VDP

Impel’s Enhanced VDP

360° WalkArounds®

Put shoppers in the driver’s seat.

Don’t make them browse your inventory. Enable them to experience it. 360 WalkArounds empower prospective buyers to explore every aspect of a vehicle – inside and out. It’s the next best thing to being in the showroom.

Video Tour

Capture their attention with full-motion highlight reels.

Keep your shoppers glued to the screen with next-level VDP video experiences. Video Tour enables anyone to automatically create high-quality, cost-effective, video walkarounds of every vehicle on your lot.

Example of a featured tour on a website.

Feature Tour

Showcase the value of every vehicle feature.

Feature Tour breaks down even the most complex vehicle features and options with easy-to-understand descriptions, images, videos and explainer content, right on your VDP. It’s the easiest way to keep shoppers from leaving your site.

63% graphic.

F&I Advantage

Introduce shoppers to F&I products before they arrive at your dealership.

Uneducated shoppers become confused buyers. Give them the tools and information they need to truly understand the value of warranty and protection products before they ever set foot in your showroom. It’s a sure-fire way to increase satisfaction and F&I attachment rates.

Why Dealers Choose Impel

“If you’re a dealership looking for an innovative and state-of-the-art product suite, look no further than Impel. I have implemented Impel in all of my dealerships and I am extremely satisfied. Their reporting efforts are spot on and they make sure you understand everything that they are doing for you and are there for you whenever you have a question or concern.”

“Impel is a huge benefit to us for many reasons. We love the 360 spin feature that lets our customers get a virtual tour of the inside of the vehicle on their mobile phone or desktop. We also use Feature Tour, which helps educate the customer on the features of the vehicle and is vin specific. Our rep is awesome and has a vast knowledge of digital marketing.”

“I love using Impel, from the quick and easy process of implementation to the ease of having everything all in one place makes getting the dealerships inventory online a breeze. Customer service is also great and goes above and beyond to help and assist! We have recommended Impel to other dealerships!”

What sets Impel’s
Merchandising Suite apart?

OEM Endorsed

Impel’s digital merchandising applications are fully endorsed by leading OEMs. And our extensive multimedia content library represents one of the largest collections of brand-compliant digital assets in existence.

Fully Integrated

You’ve invested time and effort to choose the operational systems that work best for your dealership. Impel works with your existing tech stack to help you get better results faster.

Trusted Customer Support

From onboarding and training, to technical support and performance monitoring, we’re with you every step of the way. Because your success is our success.

Trusted by Retailers Around the World.

Transform your digital showroom.

Deliver immersive (and sometimes jaw-dropping) experiences for every shopper, every time. Request a demo today to see the Impel difference.