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Impel Named 2021 Small Business of the Year by Business Intelligence Group

New York, NY – December 7, 2021 – Impel, the global leader in digital automotive engagement and merchandising software, received the Business Intelligence Group’s (BIG) BIG Award for Business and was named 2021 Small Business of the Year. Since 2012, BIG has recognized and rewarded hundreds of business executives, departments, products and entire organizations globally for their innovation and leadership.

Impel’s digital merchandising platform enables automotive and specialty vehicle retailers, wholesalers, OEMs, and marketplaces to deliver highly personalized and immersive online experiences throughout the shopper journey. The company’s always-on technology enables vehicle sellers to take advantage of interactive vehicle walkarounds, feature showcases, educational content and conversational AI solutions to maximize engagement and confidence for shoppers browsing new, CPO or used vehicle inventory. Customers leverage Impel’s proprietary shopper behavioral data to personalize interactions at every consumer touchpoint.

“In a high-investment, considered goods category like automotive, it’s vital that dealers deliver engaging experiences that create transparency and trust for online shoppers,” said Impel Co-Founder and CEO Devin Daly. “Our omnichannel engagement platform is moving the auto shopping experience forward and we’re honored to be recognized by the Business Intelligence Group for the innovation and technology we’re bringing to dealers around the world.” 

About Impel

Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced platform for digital automotive merchandising. The company’s suite of products build trust between buyers and sellers by bringing the physical showroom experience to car shoppers wherever and whenever they want. Impel’s proprietary shopper behavioral data and digital technology applications enable vehicle sellers to deliver hyper-personalized interactions across the entire car buying journey. To date, the company has delivered more than 2 billion shopper interactions across more than 40 countries. To learn more about Impel, visit Impel.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.