The definitive guide to digital engagement and next-generation technologies for vehicle retailers is here. | *Read More*

Car factory.

Original equipment manufacturers (OEMs)

Engagement technology and data solutions for leading vehicle manufacturers.

In a world where the line between manufacturers and retailers is becoming increasingly blurred, delivering an engaging consumer experience at every touchpoint is more important than ever before. Enter: the Impel Digital Engagement Platform.

Digital engagement powered by the industry’s most advanced AI personalization engine.


Person looking at a car on an ipad.

Deliver more engaging direct-to-consumer retail experiences.

In today’s ultra-competitive retailing environment, shoppers have more choices than ever before. And with OEM’s ramping up build-to-order and direct-to-consumer retail offerings, the battle for consumer attention has never been more intense. Delivering the most engaging shopper experience possible has become a critical driver of success. That’s why the world’s leading digital retailers rely on Impel for industry-leading merchandising technology that drives shopper engagement. It’s the digital showroom experience of the future and it’s available to OEMs today.

Mom shopping for a car online.

Turn your dealership network into a shopper insights engine.

Imagine what you could do if you had full visibility into the thousands of shopper interactions that take place daily on your Tier 3 dealer websites. Real-time insights into the unique behaviors and interests of in-market shoppers. A deep understanding of the individual vehicles and vehicle features that generated the greatest (and least) amount of shopper engagement. Actual shopper data that could be used to inform marketing campaigns and product planning decisions. With Impel, you can.

Conversational AI

Ensure brand consistency at every touchpoint.

You already invest heavily in crafting carefully branded experiences for your own digital properties, but maintaining consistency in customer communications across Tier 3 dealer networks is an ongoing challenge. With Impel’s Sales AI solution, you can ensure 100% compliance with brand communication standards without relying on traditional monitoring and mystery shopping activities. Sales AI automatically responds to every online lead with personalized, VIN-specific information. By engaging shoppers with brand-compliant conversations every time, you can be sure that shoppers receive the same exceptional experience, no matter where or how they choose.

Deliver greater value to your Tier 3 dealer network.

As franchise dealers are forced to compete against a growing set of auto retailers you need to find new ways to help them win the hearts and minds of today’s shopper. Impel’s turnkey digital engagement platform provides dealers of every size with access to the industry’s leading imaging, merchandising, and communication applications. Let us help you dial up your OEM co-op offering with a customized package that’s right for you.

Unmatched scale and experience.

For nearly a decade, Impel has delivered exceptional experiences that drive better business results.

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Data privacy and security you can rely on.

Thousands of dealers, OEMs, and partners worldwide put their trust in Impel. When it comes to data privacy and security, we maintain the highest standards – and we constantly monitor the evolving legislative landscape to ensure that our solutions comply with all applicable legislative regulations and industry best practices.

Let’s build a better brand experience. Together.