Digital Merchandising Impact Study
Landmark Study Finds Engaged Online Auto Shoppers 2x More Likely to Buy
Until now, no one has been able to quantify the impact of merchandising engagement on actual auto purchases. Breakthrough research by Impel and Polk Automotive Solutions finally reveals the relationship between merchandising engagement levels and purchase rates, including the effect of digital merchandising tools on sales conversions.
Digital Merchandising Impact Study
A partnership between Impel and Polk to understand the relationship between online shopper merchandising engagement and vehicle purchases.
A comprehensive analysis of:
0M
Online Car Shoppers
0K
Vehicle Purchases
0+
US Auto Dealers
Engaged Shoppers are Seriously More Likely to Buy
Engagement with specific online merchandising tools correlates with serious sales conversions.
How shoppers engage online is as important as how much they engage
Car Photos
360° WalkArounds
Feature Tour
F&I Merchandising
Shoppers who engage with specific merchandising tools demonstrate up to 134% higher conversion to sales than unengaged shoppers
Automotive buyers demonstrate serious online behaviors
Buyers interact up to 5.3x more than non-buyers
Number of Merchandising Interactions on Dealer Website
Want to drive serious sales? Get serious about digital merchandising.
The Road to Merchandising Success for Auto Dealers
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Ensure availability of high-quality car photos of 100% of inventory.
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360º WalkArounds and Feature Tours create more opportunities for shopper engagement.
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Retarget likely buyers with personalized ad experiences powered by rich merchandising content.
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Leverage data, content and technology to improve performance of your BDC, sales team and F&I office.
