Why your digital retailing investments aren’t paying off
The success of digital-first auto disruptors like Carvana, Shift and Vroom has driven many traditional dealerships to hastily implement digital retailing solutions. Unfortunately, most of these efforts have failed to deliver any significant business results. That’s because too many dealers are still failing to engage online shoppers in a meaningful way.
Simply put, digital retailing doesn’t work without a solid foundation of digital merchandising and personalized communications. Traditional dealer websites were never designed to educate and engage shoppers deeply enough for them to commit to purchasing a vehicle online. That’s why industry leaders are reimagining the online shopping experience – leveraging interactive capabilities and technologies to help consumers fall in love with their next vehicle.
The impact of digital engagement on vehicle purchases
In today’s digital-first world, a shopper’s likelihood to purchase is directly related to their level of online engagement. To quantify this relationship, Impel partnered with Polk Automotive Solutions to compare consumer behaviors and purchase rates of nearly 4 million anonymous online shoppers representing over 60,000 vehicle purchases across more than 200 dealership websites. The findings were clear.
Shoppers with the highest levels of engagement purchased at more than 2x the rate of unengaged shoppers. And those who engaged with digital merchandising tools on dealer websites purchased at more than 120% higher rates.
Enabling Digital Retailing Success
Impel’s Digital Engagement platform enhances existing systems and processes, integrating your physical and digital properties into a seamless omnichannel operation. Our advanced merchandising and communication technology enables dealers to deliver personalized experiences at every touchpoint, whether it’s online, on a mobile device, or in the showroom. Turning shoppers into buyers – that’s the Impel advantage.
Technology that drives shopper engagement
Impel’s product suite advances prospective buyers through the sales process by enabling hyper-personalized online experiences, dealership outreach and follow-up.
Digital merchandising is the key to driving shoppers from the screen to the showroom. Greater interactivity and more educated customers: all delivered by Impel.
Extend the white-glove experience 24/7 with conversational AI. Your sales and service staff can focus on the highest value opportunities – we’ll take care of the rest.
Add some shine to your digital showroom. Transform static, cluttered vehicle images into showroom-quality experiences that make your inventory stand out from the crowd.
Build your own experiences.
Ready to dial up a customized digital experience for your brand? With Impel’s Enterprise Developer Cloud, you’ll have access to the industry’s leading digital merchandising applications and APIs. It’s everything you need to deliver a more engaging brand experience – built your way.
Superior conversational AI that enhances BDC performance
Sales AI delivers immediate and persistent follow-up to every online lead. The Impel platform qualifies and hands off ready-to-buy shoppers to your sales team, integrating with dealer CRMs to automatically schedule appointments and calls. Hundreds of dealers have reported increases of up to 23% in appointments set and 30% improvement in conversion rates.