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Specialty Vehicle Dealers

Give your shoppers the
experience they deserve.

From RV’s to commercial trucks, motorcycles to marine craft, Impel’s got you covered. Power up your dealership with the industry’s leading digital engagement platform.

Advanced digital merchandising
for vehicles of all shapes and sizes.

Impel’s digital engagement platform supports RVs, Motorcycles and Powersports, ATVs, Boats, PWCs, Commercial Trucks, Heavy Machinery and Equipment, and more! No dedicated space or equipment installation needed.

Bringing your showroom to their living room.


Impel for Specialty Dealers

Everything you need to deliver a more engaging shopper experience. From the website to the showroom, Impel’s digital engagement platform helps specialty vehicle retailers turn shoppers into buyers.

360 WalkAround example.

Merchandising

The most effective way to bring specialty vehicles to life online.

Impel’s Merchandising suite transforms static websites into interactive digital experiences that engage, educate and influence prospective buyers. It’s your chance to put shoppers in the driver’s seat, anytime, any place.

Man communicating via text with specialty services.

Communication

Personalized engagement at scale, all the time.

With Impel’s AI-powered Communication suite, specialty retailers can deliver personalized responses to every shopper inquiry at any time of day or night. Automated communication protocols, natural language processing and machine learning algorithms ensure consistent and recurring follow-up that works, even when your dealership is closed.

Person taking a photo of a motorcycle.

Imaging

From your lot to the digital showroom in minutes.

Impel’s Imaging suite enables virtually anyone to capture professional, showroom-quality vehicle photos in a matter of minutes. Powered by advanced imaging technology and computer vision algorithms, it’s the easiest way to make your vehicles shine online.

Person using an ipad to look at cars.

Marketing

A better way to bring shoppers back.

It’s time to level up existing marketing efforts by driving deeper engagement with your most valuable prospects. Hyper-personalized messages delivered directly to self-identified in-market shoppers – that’s the Impel difference and that’s what drives results for industry leading specialty vehicle dealers.

shopper intelligence report.

First-party shopper behavioral data for a true competitive advantage.

Impel’s intelligence engine continuously monitors every shopper interaction, generating granular insights into the specifics of each prospective buyer. This unique first-party data asset enables your dealership to deliver more personalized consumer experiences both online and in the showroom.

Driving meaningful business results for leading specialty vehicle retailers.

RV One partnered with Impel to measure the impact of digital merchandising – comparing shopper engagement and conversion for listings with 360° WalkArounds vs. traditional photo-only listings. The results were clear: 360° WalkArounds drove a significant increase in all low-funnel shopper behaviors.

Why Specialty Retailers Choose Impel

“We couldn’t be more pleased with Impel. The implementation was stellar and getting inventory online is fast and painless. We’ve seen significant increases in time spent on VDP and leads due to the 360 WalkArounds, and the customers love them. Their VINtelligent Retargeting has great ROI and brings back quality traffic and VDP views.”

“Impel has been an amazing addition to our marine dealership. We are constantly getting customers coming in like they have already seen the boat from the 360° views. They have also mentioned how “nifty” is is and how they with every dealer would follow and add 360° views to their inventory! Impel made setup extremely easy and we were up and running in no time. Every question we had was answered immediately with a detailed response. I couldn’t be happier with the addition of Impel!”

Digital Merchandising Impact Study.

Why Digital Engagement Matters

Engagement metrics are generally accepted indicators of purchase intent, but until now there has been limited data available to quantify the impact of online engagement on vehicle sales. Learn how a landmark Impel and Polk IHS by Markit study finally quantifies the relationship between digital engagement and vehicle purchase rates.

Ready to give us a spin?

Turn your website into an adrenaline-fueled experience and see why leading specialty retailers turn to Impel. Because seeing is believing.