SpinCar is now Impel.

We’ve changed our name, but not our commitment to delivering exceptionally engaging experiences. Join us as we drive the future of auto retailing for vehicle sellers of every size and type.

Our Journey from SpinCar to Impel

Since our founding as SpinCar in 2014, we’ve helped thousands of auto dealers, OEMs, marketplaces, and retailers of all sizes and types deliver more engaging shopper experiences. Along the way, we’ve built one of the most robust, interconnected technology ecosystems in the auto industry. And together, we’ve generated the richest set of automotive shopper behavioral data available today. Our name change marks the next phase of our company’s evolution and reflects the expanded role that we’re playing in driving the auto shopping experience forward.

Introducing the industry’s most advanced Digital Engagement Platform.

Today, we’re bigger and better than ever. Our AI-powered digital engagement platform enables vehicle retailers to deliver exceptional experiences throughout the entire customer journey. From merchandising to communications, website to showroom, sales to service, consideration to purchase and even post-purchase, we’re helping dealers thrive in an omnichannel world.

Graphic of all branches of Impel.
Definition of Impel.

Our New Name

Over the years, the SpinCar brand became synonymous with 360º WalkArounds. But as our product offering expanded well beyond digital merchandising, the name SpinCar no longer reflected the full breadth of our capabilities. We knew it was time for a change . . .

Enter: Impel. Our new name captures the essence of our mission– moving the auto shopping experience forward. It’s strong and action-oriented, reflecting our culture and our commitment to delivering exceptionally engaging experiences at every touchpoint in the customer journey. Together with our partners and our customers, we’re proud to be shaping the future of automotive retailing.

The future of auto retailing is here today. Let’s build something great– together.