Deliver better customer experiences at every turn.
Impel’s Digital Engagement Platform turns shoppers into buyers by helping vehicle sellers of every type and size provide an engaging and interactive digital experience.
Fuel Digital is the authorized UK reseller for Impel’s digital engagement solutions
Operating in 36 countries since 2003, GardX has earned a reputation for providing market-leading products and exemplary consumer service and support to automotive manufacturers, dealer groups and finance houses worldwide.
GardX has partnered with Impel since 2015 to bring the industry’s leading digital engagement technology to vehicle retailers. Impel’s comprehensive digital merchandising, communications, imaging and marketing products deliver exceptional experiences that help dealers thrive in an omnichannel world. Combined with GardX’s range of digital solutions, we can help retailers enhance every step of the shopper and customer journey. That’s why we launched our fully dedicated Fuel Digital division in September 2021. How can we fuel your digital journey?
Impel helps vehicle sellers engage, educate & interact.
Your shopper’s journey starts with your online presence, which is why investing in a strong digital engagement strategy is no longer an option–it’s a requirement. Engaging your customers online is essential to leading your shoppers from the screen to the showroom and remaining competitive in the industry. Enter: Impel. We’re driving the auto industry forward with a leading digital engagement platform that helps every vehicle seller thrive in an omnichannel world.
See for yourself how Impel educates and engages today’s shopper:
Transform static pages into immersive experiences.
Put your customer in the driver seat. Take stagnant, one-dimensional vehicle images and create a dynamic, engaging digital showroom with Impel’s 360° WalkArounds. Shoppers have complete control to explore every inch of the vehicle, producing a truly immersive experience that keeps your shoppers engaged—and drives them towards your sales team.
Disrupt sales distriputions.
No more unwanted surprises—and no more unhappy shoppers. Impel’s damage tagging technology enables you to create detailed descriptions of damage type and severity on your inventory, eliminating unwanted surprises when the shopper moves from the digital showroom to the physical one.
Automated background removal
Turn vehicle photos into clean, eye-catching images.
Keep your shoppers focused on your inventory, not your background. With Automated Background Removal, convert your images into professional-grade photos, all at once. Remove non-OEM-compliant background clutter from all SRP photos, and automatically integrate and deliver images to third-party listings. Keep your buyers focused on your inventory, not your background.
Capture—and captivate—more leads with stunning vehicle videos.
Keep your shoppers glued to the screen with a next-level VDP video experience. Video Tour enables you to easily create high-quality, cost-effective, full-motion videos of your inventory.
Highlight—and educate on—each vehicle’s attributes.
A revolutionary way to showcase each of your vehicle’s most valuable features, Feature Tour breaks down complicated features into easy-to-understand descriptions and videos.
Educate shoppers on F&I before they buy.
F&I products are critical to dealer profitability, but the process often leaves buyers confused and dissatisfied, feeling at the mercy of perceived high-pressure tactics. F&I Advantage builds interest and educates consumers before they ever arrive at the showroom, enabling personalized conversations and improving attachment rates. Introduce margin-enhancing F&I products early in the shopping process, showcasing warranty and protection plans directly on your VDPs.
VINtelligent Shopper Retargeting
A smarter approach to bring shoppers back to your digital showroom.
Powered by first-party behavioral data that targets the highest value shoppers, Impel delivers personalized VIN-specific ads based on demonstrated shopper interests. And with Impel’s 360º technology embedded directly in the ad unit, you’ll bring the most qualified shoppers back to your VDPs—that’s the Impel difference.
Conversational AI that converts more leads.
Your sales team is busy—so let Impel do the “busy work.” Sales AI ensures immediate and persistent follow-up with every internet lead. With fully conversational dialogue delivered though email and SMS text, Impel’s Sales AI platform engages consumers in human-like conversations and hands off ready-to-buy shoppers to your sales team. And with our fully automated scheduling capability, dealers are seeing significant increases in appointments set.
Driving your dealership forward.
More engaged shoppers
Your digital showroom is your new front door. The key to getting shopperes to become buyers? Keeping them on your VDP. And with the Impel platform, customers spend up to 20% more time on your VDPs.
Increased lead conversion
Leads are the lifeblood of your dealership–so you need to convert them before they disengage. Automation is the answer: Impel’s conversational AI supports your sales staff in converting up to 30% more leads.
Higher profit margins
Generate greater returns across every area of your dealership: maxamize vehicle selling prices, optimize F&I attachments and grow your service operation. With the Impel platform, drive profits (and vehicles off your lot).
Fueling Digital Engagement
With 25% of cars set to be sold online by 2025 our integrated range of digital products put you in the driving seat to manage your digital customers more efficiently and increase engagement levels, generate more leads, and ultimately improve sales.