Tell each vehicle’s story to maintain your margins.
Today’s technically-advanced vehicles are filled with features that are difficult to explain. Long lists and descriptions only add to shoppers’ confusion. Feature Tour embeds carefully curated, VIN-specific videos, images, and explainer content everywhere shoppers interact with feature information on your VDPs, highlighting and articulating the key feature of every vehicle.
See for yourself how Feature Tour showcases your vehicle’s most valuable features.
Bring key vehicle features to life online.
Traditional feature lists are filled with confusing acronyms and technical jargon. Feature Tour changes all that with easy-to-understand highlights of every value-added feature. Shoppers are presented with multiple opportunities to engage with feature content, leading to increased engagement that moves them further along the sales process – with no need to leave your website to conduct additional research.
Cluttered Feature List
Impel’s Feature Showcase
Impel’s Feature Tour application is powered by the industry’s most complete library of multimedia content, spanning more than ten thousand vehicle features from 50 OEMs.
A better way to build shopper confidence—and knowledge.
- Showcase vehicle features in easy-to-understand ways
- Educate customers with rich, OEM-endorsed multimedia content
- Establish each vehicle’s value & justify the listed price
- Deliver what shoppers want and need, directly on your VDP
- Provide multiple opportunities for shoppers to engage with VIN-specific vehicle information
A more engaging shopping experience.
Make it easy (and engaging) for your shopper. Feature Tour’s clean and intuitive interface helps shoppers quickly locate specific features of interest. Put shoppers in control with instant access to detailed explanations of each feature—and keep them on your site longer.
An effective showroom floor solution.
The dizzying number of feature options, technological complexity, ever-changing inventory and sheer number of models make it harder than ever for sales personnel to maintain detailed vehicle knowledge. That’s why the most progressive dealers leverage Feature Tour’s OEM-endorsed, VIN-specific merchandising content on their website as well as in the showroom. With the industry’s leading OEM content library at their fingertips, your sales reps can give prospective buyers the knowledge they deserve.
Seamless integration with more than 150 website and feed providers.
Easy to implement with no process change required.
Compatible with your
Feature Tour works seamlessly and flawlessly for any dealer: after all, it integrates with more than 150 different auto industry providers and platforms.
Covers your entire inventory
of new and used vehicles
No vehicle will be left behind. Impel’s comprehensive content library delivers a visually engaging experience that heightens interactivity.
Get it live on your website
in 48 hours
Feature Tour requires no operational process changes and no training—so you can start seeing tangible results almost immediately.
Why Dealers Choose Impel
Tell your story with Feature Tour.
Deliver the information shoppers crave and watch them fall in love with your vehicles. Request your demo today.