The definitive guide to digital engagement and next-generation technologies for vehicle retailers is here. | *Read More*

VINtelligent AI

Proprietary data that makes your marketing investments go further.

Leverage data to improve BDC

Putting the power of data to work for you.  

Personalization drives engagement. That’s why leading automotive retailers rely on Impel for data and content that powers the industry’s most personalized communications. By enabling digital experiences tailored to individual shopper preferences, dealers no longer need to rely on generic “one size fits all” marketing communications. It’s the key to keeping shoppers and customers coming back for more.

Data-Powered Shopper Retargeting

A smarter approach to bringing shoppers back to your digital showroom.  

Impel’s first-party shopper behavioral data enables dealers to target the highest value prospects AND deliver personalized, VIN-specific digital ads based on demonstrated shopper interests. And with interactive walkarounds embedded directly into ad units, you’ll bring the most qualified traffic back to your VDPs. For a difference you can see.

Service retargeting on an iphone.

DATA-POWERED SERVICE RETARGETING

More effective marketing for your service operations.

Time to dial up your service marketing efforts with data-powered communications that help you connect with customers wherever they are. By augmenting your existing customer database with Impel’s proprietary shopper data graph, you’ll be able to deliver hyper-targeted marketing messages that drive more appointments for your service drive and greater value for your business.  

DATA-POWERED SHOPPER ACQUISITION

VIN-specific content that helps you move more metal.

Why settle for generic dealership marketing messages? With Impel’s feature-rich content library and unique set of shopper insights, you’ll be able to deliver VIN-specific conquesting campaigns that highlight your most valuable asset—your inventory. Showcase vehicles with interactive digital ads that engage prospective buyers and drive more traffic to your digital showroom.

Inventory acquisition graphic.

Data-Powered Inventory Acquisition

The easy way to source inventory.

In today’s market, securing used car inventory is more critical than ever. And there’s never been a better time to source vehicles directly from consumers. With digital retargeting powered by Impel’s proprietary shopper behavioral data, you’ll be able to deliver targeted offers to in-market shoppers with the highest likelihood of a trade-in or vehicle purchase.

Why Dealers Choose Impel

“We couldn’t be more pleased with Impel. Their VINtelligent AI has great ROI and helps us bring back quality traffic and VDP views.”

 

 

 

“I have been working with Impel for close to 2 years now. They provide great data for the ads we are running. The ads themselves work well for bringing customers back around. Thank you for having a great team and great product.”

 

Better data. Better results.

Hyper-targeted

Optimized audience targeting based on first-party shopper behavioral data and customer purchase history that distinguishes casual visitors from active shoppers. That means laser-focused messages delivered to your highest value prospects.

Hyper-personalized

With access to a multimedia content library covering more than ten thousand vehicle features across 50 OEMs, you’ll be able to deliver exactly what they’re looking for.  

Fully Integrated

Seamless integration with CRM, DMS, CDP and ad serving platforms means that you’ll get more from your existing infrastructure investments and agency partners. 

Used by Dealers Around the World.

Your advertising dollars can work harder

Learn how to supercharge your marketing efforts and reduce wasteful ad spend with best practices that can help your dealership optimize your business results.

Engage more shoppers with messaging that matters.

Request a demo and we’ll show you how to take your marketing results to the next level.