Putting the power of data to work for you.
Personalization drives engagement. That’s why leading automotive retailers rely on Impel for data and content that powers the industry’s most personalized communications. By enabling digital experiences tailored to individual shopper preferences, dealers no longer need to rely on generic “one size fits all” marketing communications. It’s the key to keeping shoppers and customers coming back for more.
Data-Powered Shopper Retargeting
A smarter approach to bringing shoppers back to your digital showroom.
Impel’s first-party shopper behavioral data enables dealers to target the highest value prospects AND deliver personalized, VIN-specific digital ads based on demonstrated shopper interests. And with interactive walkarounds embedded directly into ad units, you’ll bring the most qualified traffic back to your VDPs. For a difference you can see.
DATA-POWERED SERVICE RETARGETING
More effective marketing for your service operations.
Time to dial up your service marketing efforts with data-powered communications that help you connect with customers wherever they are. By augmenting your existing customer database with Impel’s proprietary shopper data graph, you’ll be able to deliver hyper-targeted marketing messages that drive more appointments for your service drive and greater value for your business.
DATA-POWERED SHOPPER ACQUISITION
VIN-specific content that helps you move more metal.
Why settle for generic dealership marketing messages? With Impel’s feature-rich content library and unique set of shopper insights, you’ll be able to deliver VIN-specific conquesting campaigns that highlight your most valuable asset—your inventory. Showcase vehicles with interactive digital ads that engage prospective buyers and drive more traffic to your digital showroom.
Data-Powered Inventory Acquisition
The easy way to source inventory.
In today’s market, securing used car inventory is more critical than ever. And there’s never been a better time to source vehicles directly from consumers. With digital retargeting powered by Impel’s proprietary shopper behavioral data, you’ll be able to deliver targeted offers to in-market shoppers with the highest likelihood of a trade-in or vehicle purchase.
Why Dealers Choose Impel
Better data. Better results.
Optimized audience targeting based on first-party shopper behavioral data and customer purchase history that distinguishes casual visitors from active shoppers. That means laser-focused messages delivered to your highest value prospects.
With access to a multimedia content library covering more than ten thousand vehicle features across 50 OEMs, you’ll be able to deliver exactly what they’re looking for.
Seamless integration with CRM, DMS, CDP and ad serving platforms means that you’ll get more from your existing infrastructure investments and agency partners.
Used by Dealers Around the World.
Your advertising dollars can work harder
Learn how to supercharge your marketing efforts and reduce wasteful ad spend with best practices that can help your dealership optimize your business results.
Engage more shoppers with messaging that matters.
Request a demo and we’ll show you how to take your marketing results to the next level.